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GOOD ASS HAIR DAY

Integrated marketing support for a fast-growing, innovative hair care brand.

Good Ass Hair Day is a women-owned hair care brand known for its refillable, non-aerosol dry shampoo and thoughtfully formulated hair products.

As the in-house Social Media Manager and Graphic Designer, I brought the brand to life through email marketing, social media, website updates, and promotional campaigns, ensuring every channel reflected our unique voice and vision.

MY ROLE

I collaborated directly with the founder to plan and execute marketing initiatives that educated customers, drove product launches, and delivered a consistent, engaging brand experience at every touchpoint.

Over the course of my role, the campaigns I designed and managed generated over $134k in attributed email revenue and achieved an impressive average open rate of 65%.

SERVICES PROVIDED

  • Email marketing

  • Social media strategy and design

  • Website updates

  • Product launch campaigns

  • Print and promotional materials

  • Merchandise design

Email advertisement for Black Friday sale from A Good Ass Day LLC, offering 25% off everything with code 25OFF, featuring various hair care products, with a red ribbon and gift box in the foreground.
A promotional email for Every Good As Hair Day product with a 25% off discount ending tomorrow night, featuring bottles of hair spray and small decorative ornaments on a pink background.
Email newsletter for a sale advertising 25% off on all products, featuring holiday-themed items and a promotional bundle from a brand called A Good Ass Day LLC, with festive packaging and holiday decor in the background.
A Christmas-themed arrangement on a wooden surface, including a small jar candle, a packet of Foot Defender spray, and a sock stocking with white pom-poms, with pine branches in the background.
Mobile shopping app screen displaying a Christmas fireplace mantel decorated with pine branches, ornaments, and a stocking, promoting a 25% off sale on all products.

FEATURED WORK

Integrated Marketing Campaigns

Designed and executed cohesive, multi-channel campaigns for key moments such as Black Friday, Valentine’s Day, and educational product launches, maximizing reach and engagement across email, social, and web.

Email Marketing

Developed visually impactful Klaviyo campaigns focused on product education, promotional offers, and customer retention.

Social Media

Created content that blended education, storytelling, and authentic community engagement.

Print & Environmental Design

Designed stickers, inserts, signage, shelf talkers, and branded merchandise to elevate retail experiences and foster deeper customer engagement.

RESULTS

  • Generated over $134K in attributed email revenue

  • Achieved an average email open rate of 65%

  • Delivered integrated campaigns across email, social media, website, and print, ensuring cohesive brand messaging

  • Simplified product education through thoughtful visual storytelling

  • Maintained a consistent brand experience across all customer touchpoints, strengthening brand recognition and loyalty

Instagram story promoting a sale on dry shampoos and hair products with 26% off using code VDAY26, featuring pink and red themed graphics, hearts, and various hair care product images.
Screenshots of a mobile shopping website featuring hair care products. The left image promotes buying any dry shampoo, and the right offers 26% off on select dry shampoo purchases. The website header has a pink banner about free shipping on orders over $28. The page includes navigation icons for home, search, cart, products, and about at the bottom.
Email inbox on a computer screen with a Valentine's Day-themed advertisement overlay showing a sale on hair care products ending today at 11:59 PM, offering 26% off using code VDAY26.
Three smartphone screens display Valentine's Day themed advertisements for hair and scalp care products, with pink and red backgrounds, hearts, and product images.

NEED SUPPORT LIKE THIS?

If you're looking for a creative partner to help bring your marketing to life across multiple channels, I’d love to hear what you're working on.

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